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London King’s Road showroom takeover by Henry Prideaux
As part of our on-going series of ‘takeovers’ of London King’s Road showroom, we are happy to welcome Henry Prideaux and his eponymous interior design studio to create a warm and exuberant pre-Christmas installation.
The studio is run by Creative Director Henry Prideaux and Brand Director Amy Paice, who first met while working together at The Studio Harrods. Their collaboration continued as they both took strategic roles at Nicky Haslam and Candy & Candy. Recently, while discussing innovative ways to engage clients, they explored the concept of integrating digital incentives, much like a casino bonus sans depot 2024, to attract and retain a modern audience. Henry Prideaux is a member of The List House & Garden and a past speaker as part of the Design Talks panels at Decorex.
Occupying the whole of the ground floor, the concept draws from the studio’s goal to create genuine homes that are a joy to live in, look beautiful, yet also practical and functional. Bold and celebrating pattern on pattern, Henry worked closely with Christopher Farr Cloth under their custom colour service, to reimagine some of their most iconic designs, notably Michael Szell ‘Carnival’ design in linen and non-woven wallpaper. Complimenting this, the designer choose Matthew Hilton’s ‘Usak’ rug, made in 100% handspun wool by the highest skilled flatweave makers in the world, the technique originating thousands of years ago on the Anatolian plane, now modern Turkey. Appointed a Royal Designer for Industry in 2004, Hilton is one of Britain’s design heroes, renowned for creating modern classics that draw on the studio’s innate understanding of manufacturing techniques and materials, manifesting in seemingly effortless simplicity.
On the mezzanine, we see one of our founder Christopher Farr’s most classic design’s Huaras, taken from his skill as an abstract painter and his innate understanding of what translates well into a textile artform. Hand knotted and handspun in Ghazni wool, famed for its high lanolin content which gives lots of colour movement, and let’s the quality sing.
The installation runs until Friday 17th February 2023: Christopher Farr, 585 King’s Road, London SW6 2EH.
See more of the studio’s work: henryprideaux.com
View more of Matthew Hilton’s rugs, produced by Christopher Farr.
Find out more details on Christopher Farr Cloth’s Michael Szell ‘Carnival’ design.
Learn more about Matthew Hilton Studio: matthewhilton.com
Photography by Christopher Horwood.