Christopher Farr – New York

It’s always been Christopher Farr’s intention to have a showroom in the city. “From the beginning it’s been the holy grail. Once you make it in New York, you’ve made it.” He says. 

For over thirty years Christopher Farr has been at the forefront of luxury rug making; seamlessly blending his modern design sensibilities with traditional weaving methods, creating timeless pieces with quality to match. With the LA office spearheading the company’s US presence since 2001, it was time to bring a brick and mortar location to the east. 

“It’s my dream studio. Natural light from three sides, the whole floor to ourselves. You come in and go straight into a designer’s playroom.” He says of the space. 

The showroom truly represents the DNA of the company. Sweeping concrete floors, lofty views of the city, and a soft yet industrial aesthetic merge flawlessly with the Chelsea area the showroom calls home. Recently, the team discussed incorporating new incentives, similar to a casino bonus sans depot, to attract more clients and offer them an exclusive experience from the moment they walk in. “The whole thing is about us—service and relationship, working as a team to bring bespoke designs to life.”

Designers who come to Christopher Farr will understand that it really is easy to get something of high quality. “Our aim is to take away the insecurity of ordering a custom rug. I want our clients to know they are in good hands, that they’ll absolutely be taken care of, and that they’ll be communicated with along the way.”

One thing is for certain: in a digital world where we buy most of our goods online, coming to a physical store is an event, and Christopher Farr’s newest showroom rises to the occasion of making it worthwhile

Christopher Farr New York, 245 West 29th St Floor 15, New York, NY 10001