The Hill Country Collection
by Sara Story

Sara Story has partnered with Christopher Farr to launch “Hill Country.”

A new collection of rugs that reflects her longstanding dialogue between art, architecture, and landscape, the collection conveys a mood that is rooted in the vastness and simplicity of the Texas landscape, where understated forms reveal remarkable depth and detail.

For Story, collaborating with Christopher Farr was a natural partnership. Renowned for its expertise in craftsmanship and pattern, the brand brought both rigor and openness to the process. The collaboration was defined by an ongoing dialogue—refining each design through thoughtful consideration of scale, color, and materiality.